Jendy Castell
Vice Chair, Arts and Dreams Foundation
Professional Biography
Jendy Castell is a dynamic entrepreneur and business leader whose career reflects innovation, resilience, and cross-cultural vision. With a strong academic foundation and a proven record of building successful enterprises across multiple industries, Mr. Castell has established himself as a versatile and forward-thinking business professional.
International Business Development
In the early 2000s, Mr. Castell relocated to China, where he spent five years developing an extensive clothing distribution network. During this period, he successfully exported his own fashion brand as well as internationally recognized brands to global markets. His experience operating within one of the world’s most competitive manufacturing and trade environments strengthened his expertise in international logistics, supply chain coordination, and cross-cultural negotiation.
This international chapter of his career demonstrated his entrepreneurial courage and strategic foresight, laying the groundwork for his future ventures.
Entrepreneurial Ventures
Driven by a strong entrepreneurial spirit, Mr. Castell has founded and operated several successful businesses across diverse sectors.He established a fashion boutique that quickly gained recognition for its curated style and strong brand identity. Building on this success, he launched Trendy Jendy, a popular eyewear brand that distinguished itself through modern design, accessibility, and brand positioning.
Continuing his pattern of innovation, Mr. Castell later founded Optical Wheels, a mobile optical store designed to bring professional eyewear services directly to clients. Optical Wheels services corporate clients, individuals with mobility challenges, and the general public across the state combining operational efficiency with customer-centered accessibility. This venture reflects Mr. Castell’s ability to identify market gaps and transform them into scalable business solutions.
Leadership & Professional Impact
Throughout his professional trajectory, Mr. Castell has demonstrated consistent excellence in leadership, strategic planning, and organizational development. His career spans fashion retail, brand development, international distribution, and healthcare-adjacent mobile services each executed with operational discipline and entrepreneurial vision.
His ability to integrate operational expertise with business acumen and cross-cultural communication skills positions him as a valuable asset in complex and global business environments. Mr. Castell’s work reflects a commitment to innovation, adaptability, and long-term strategic growth.
Current Position: Founder, Optical Wheels
Education: Bachelor’s Degree in Linguistics and Communications, University of Havana
Core Competencies:
International Trade & Distribution
Brand Development & Retail Strategy
Mobile Service Operations
Cross-Cultural Negotiation
Strategic Planning & Organizational Growth
Mr. Castell earned his Bachelor’s degree in Linguistics and Communications from the University of Havana, equipping him with advanced communication skills and a deep understanding of language, messaging, and cultural dynamics competencies that have played a central role in his global business success.